CVS Health Introduces Home Health Products
CVS Pharmacy is expanding its offering to meet the needs of seniors, caregivers and people living with disabilities.
Company adds six new bathroom safety and mobility products to lineup SVC Health range of products, which have been developed in collaboration with Design by Michael Gravesand aim to take advantage of the power of design to improve people’s daily lives.
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Products that are part of CVS Health by Michael Graves Design the assortment includes items such as comfort-grip canes, easy-fold travel walkers, convertible shower chairs and comfortable 3-in-1 dressers.
“There will be more than 70 million Americans age 65 and older by 2030, along with millions of caregivers and other customers who will need these types of products due to illness or during recovering from an accident,” Brenda Lord, vice president of store brands at CVS Health, said. “By filling an unmet need for functional yet beautifully designed products, we aim to help improve the daily lives of those who rely on these tools and are looking for a more premium and personalized market offering.”
Extensive home health research was conducted with end users, caregivers and clinicians to guide the creation of the new line, which included finding and addressing gaps in the home health product space, the company said. society.
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Besides, Consumer insights also confirmed a desire for home healthcare products with improved ease of use and an aesthetic, minimalist style, which is reflected in the creation of the CVS Health portfolio by Michael Graves Design.
The product assortment, which is the latest innovation in CVS Pharmacy’s store brand portfolio, addresses unmet customer needs and offers premium products at affordable prices, the company said.
This latest home healthcare category update represents CVS Pharmacy’s commitment to transforming healthcare into a more personalized experience through new technologies and innovations that can help improve the quality of everyday life. .
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Most products are available now on CVS.com and will be available through March at more than 6,000 CVS Pharmacy locations nationwide.
