Hair health trends in 2022 that are about to be everywhere
It’s no secret that scalp care was unanimously the most important hair health trend in 2021. We can’t tell you how many scalp scrubs and pre-wash treatments make up our tubs. of products – and that’s what we’re here for! But with each new year comes new developments in all areas. And naturally, hair health trends in 2022 are already on the rise.
Curious what to expect in the coming year? Well, in addition to the continued push for general scalp care (and rightly so!), Here are the health trends you can expect to see all over the place this year.
Holistic hair care
The evolution of social media has been accompanied by a general widening of consumers’ knowledge of everything around them. People are increasingly aware that improving hair health, for example, does not just depend on using the right shampoo. In addition to scalp care and everything directly related to the hair itself, people are taking a more holistic approach, ingesting supplements and following cleaner, more organic, and nutrient-dense diets that improve their health. overall. They take a more natural route to solving any problems that are out there in the long run, as opposed to quick fixes that don’t really stick to what’s going on as a whole. At the end of 2021, Vegamour launched its GRO system focused on the well-being of body and mind. And Shaz & Kiks and Fable & Mane combine ancient East Asian health rituals with the use of their products. Other brands should follow suit in the coming year.
Less heat damage
Thanks to TikTok, #curlyhairdontcare has become a trending hashtag, while heatless hairstyles have grown in popularity immensely. With the development of next-level hair care, combined with the increase in COVID cases and the increased attention people have started to pay to their hair, consumers will continue to opt for more natural hairstyles in 2022, as opposed to the daily use of curling and straightening irons.
‘Splash Formulas’
The end of 2020-2021 saw an increase in showerless shampoos, and 2022 is expected to be the year of “splash formulas”. These are highly concentrated formulas that don’t require heavy rinsing, but rather a light splash and pat on the hair. The high viscosity molecules of these products could facilitate the rinsing ritual, increasing the internal flow of the shampoo so that less water is needed to clean.
Mindful hair care
Hair health trends in 2022 are moving towards a model of mindfulness. We’ve seen aromatherapy-focused shampoos and conditioners before, but in the new year we’ll see hair care merging with health supplements. Examples include a brush-on gel formulated with scented transdermal magnesium Epsom salt (a natural muscle relaxant and pain reliever booming in the body care space). The gel would be applied to the pulse points to improve mood before the hair care regimen. The WGSN urged, “Forward-thinking brands should start investigating this now.”
Medical grade scalp treatments
Scalp care will still be at the forefront of hair’s importance in 2022, but at an even higher level. Platelet rich plasma (PRP) injections became more common at the end of 2021, and they aren’t expected to go away anytime soon. More and more people are turning to these treatments to prevent hair loss and improve overall hair health.
Antibacterial hair care
It sounds like a no-brainer, but what do you know? Antibacterial hair care has not been done. That is about to change in 2022. Brands and consumers are finally understanding the concept that our germ-collecting fingers touch our hair and therefore cling to what can lead to COVID, among others. Brands are said to develop antibacterial hair care products that are safe for customers, including cleansing sprays, antibacterial shampoos and antibacterial moisturizers.
For more emphasis on hair health, here are the results you should expect after using scalp treatments regularly.
